In business the honor of the word is the first lesson that every business man should learn. Honor in business is the first commercial virtue. At the same time, to fight avarice is the duty of every business man, and also to think of the advantage of both sides, of himself and of his customer. In modern trade, externally there is little bargaining, but the bargaining spirit exists inwardly. Business today is a battle between buyer and seller, the one wanting to succeed at the expense of the other. Therefore it is not a business; it is a battle, and a battle mostly results in destruction. Now, after all the profiteering during the war years, is there peace in the commercial world? Every business man is crying out with grievances, no matter to what country he may belong. This shows that in reality it is the profit of each which is the profit of all. Whether in art, industry, labor, the professions, or commerce, one thing must be kept in view, and that is consideration for others, with an eye open for justice and fairness.